High-end consumption in China remains resilient, but middle-class and entry-level spending have yet to recover.

Arc’teryx’s sales trend in China was indeed somewhat sluggish at the beginning of the fourth quarter, but as the weather turned colder, sales have rebounded.

Nicolas Bos pointed out that growth in the Chinese market was indeed driven by improved performance in Hong Kong and Macao, including both tourist and local customers.

Burberry’s “earned reach” in China increased by 129%, which translated into a 10% increase in new customers in the country.

An LVMH veteran takes the helm of one of the world’s most iconic Cognac houses.

This wave of “world’s first stores” reflects a shared recognition among international brands of the strategic value of the Chinese market.

Hermès, “We will also be opening another store in China. This is a market where we are investing heavily.”

Over the past three years, Ralph Lauren’s women’s business in China has achieved a compound annual growth rate (CAGR) of 40%

Nike’s management candidly acknowledged that the Chinese market is facing “structural challenges,” and that its recovery will follow a “different timeline.”

“China is one of the most dynamic markets in the global fragrance industry. What we hold in our hands is gold—the key lies in how we make it shine.”