This wave of “world’s first stores” reflects a shared recognition among international brands of the strategic value of the Chinese market.
These latest store developments reflect brands’ heightened commitment to the Chinese market and their increasingly sophisticated operational capabilities.
Three cycling and outdoor brands from the UK, Finland, and France have each, coincidentally, chosen to forge deep partnerships with local Chinese entities.
In 2024, Richemont completed the acquisition of Vhernier, aiming to strengthen its jewelry portfolio.
According to the full version of the “Luxe.CO Lux […]
Some long-established international sports and outdoor brands that entered the Chinese market early are accelerating their pace of renewal and upgrading.
On the occasion of the opening of HOKA ONE ONE’s first-ever Global Brand Experience Center in Shanghai, Luxe.CO sat down for an exclusive interview with Orris Wu, General Manager of HOKA ONE ONE China Division.
Recently, four international fashion brands have opened their first stores in the Chinese Mainland.
“The biggest differentiation for a menswear brand lies in brand value.”
DIOR unveils new menswear boutique and in-store café at Chengdu Taikoo Li
