Brooks said that, following its best-ever first-quarter performance, it also delivered record results in the second quarter.

Amid the World Cup, adidas’ marketing and point-of-sale activation expenses surged 30% year-on-year, reaching a total of €924 million.

Growth across sub-regions and channels in the Asia-Pacific market was well balanced, with Greater China significantly outperforming the regional average.

Net sales rose 24.9% year-on-year to CHF 794.4 million (up 34.5% at constant currency), while net profit surged 289.8% to CHF 118.9 million—both setting all-time highs.

Over the past 12 months, the Swiss Franc has appreciated by 7.9% against the US Dollar, and the Swiss Franc to Euro exchange rate is also approaching historic highs. The strength of the Swiss Franc is poised to weaken On’s sales in the United States, Europe, and other regions later this year.