“A high-end brand should not only display a high-class space but also bring some inspiration, as its social value.”

MILLER HARRIS began to make market entry strategies in 2017, and two years later, the brand officially opened its first mortar-and-brick store in China.

The identity of consumers is gradually changing from “user” to “connoisseur”.

On November 24, an online forum themed “Why is hi […]

A total of 29 independent stores from 11 high-end fragrance brands have opened in Mainland China as of September 20, 2022.