The Asia/Pacific region led the growth with a 13.6% (ca) increase in sales. 

“With this acquisition, we are able to offer a complete portfolio of hair innovations to consumers in China…”

“If Adidas wants to win over more consumers, we need to introduce more mass-market (go down) products without losing high performance,”

Thanks to double-digit sales growth in Southeast Asia & the Pacific region and the Chinese market, the Asia-Pacific market saw a 21% increase in third-quarter sales at constant exchange rates.

In the Chinese market, deliveries for the first nine months increased by 1.7% year-on-year, reaching 603,900 units.

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In the second quarter, PUMA’s sales increased by 11.1% year-on-year to 2.121 billion euros, and the Asia-Pacific region achieved growth of 24.4%.

By 2025, Hugo Boss is confident in achieving a revenue of 5 billion euros and a minimum EBIT (Earnings Before Interest and Taxes) of 600 million euros, with an EBIT margin of at least 12%.

CEO Bjørn Gulden stated that Adidas is expecting to achieve profitability in the years 2025 and 2026.

Saifu achieved sales of approximately 71 million euros in 2022.