At Pitti Uomo, outdoor wear is no longer just about performance—it’s becoming a canvas where everyday dressing, nature-driven processes, and surf-era nostalgia collide to reshape how men engage with style.

Consinee produce more than 7000 tons of cashmere yarn per year, of which recycled cashmere can reach about 100 tons.

Currently more than 90% of Chinese customers’ spending occurs in Greater China and more than 80% in mainland China.