On February 27, 2026, the inaugural HEFANG Award, initiated by the brand, completed its final selection at Central Saint Martins.

In China’s gold and jewellery industry, the focus of market competition is gradually shifting toward the long-term cultivation of “brand power”.

Chow Tai Fook Jewellery’s international business expansion is pursuing a dual-track strategy: revitalising its major existing markets while actively expanding into new markets with high growth potential.