The new FREITAG store is located in a 1980s building on Lane 319 Jiaozhou Road, far from the busy commercial areas of West Nanjing Road and West Beijing Road in Jing’an District, and surrounded by ordinary residential houses.

Despite an 8% decline from the previous year, property investment remains a major source of income for Shui On Xintiandi, bringing in RMB 2.04 billion.

The Action Plan aims to promote the development of Shanghai’s fashion consumer goods industry and implement the strategy of “increasing varieties, improving quality, and creating brands”.

It can be said that Nicolas Bos is not only the guardian of Van Cleef & Arpels’ century-old jewelry heritage but also the definitive driving force behind its innovation.