On November 5, 2025, following the 60th anniversary of diplomatic relations between China and France, global luxury and fashion leader LVMH (Moët Hennessy Louis Vuitton, hereafter referred to as “LVMH Group”) made its sixth appearance at the China International Import Expo (CIIE). Luxe.CO was invited to attend the opening ceremony.
In Shanghai, a global creative hub where East meets West, LVMH once again underscored its deep friendship and collaborative ties with China. Coinciding with the 10th anniversary of the Paris Agreement and the 10th anniversary of the 21st session of the Conference of the Parties (COP21) to the United Nations Framework Convention on Climate Change, the Group themed its pavilion around “Sustainability.” It highlighted excellence, creativity, and craftsmanship through seven flagship brands, offering a vision of how responsible aesthetics can inspire the future.
Since its pioneering entry into the Chinese market in the 1990s, LVMH has continuously deepened its footprint in the country, actively contributing to the growth and openness of China’s retail sector. As a trailblazer in the localized development of international luxury retail, the Group’s strategic trust in China has expanded across business planning, cultural preservation, and sustainability. From opening flagship stores and curating heritage exhibitions to collaborating creatively with Chinese artisans and artists, and driving technological innovation, LVMH has become an integral part of China’s high-quality development journey.
LVMH took this opportunity to express heartfelt appreciation to the Chinese consumers who have driven its growth. With refined taste, digital savvy, and sharp market insight, these consumers continuously energize innovation across the industry. China’s new generation of consumers is becoming a major force in shaping global fashion trends, and LVMH is proud to contribute to this transformation. The dynamism and diversity of the Chinese market not only offer fertile ground for global brands to thrive but also empower the rise of domestic labels, illustrating a mutually beneficial path of “shared growth and prosperity.”
On November 5, the LVMH pavilion officially opened, with senior executives participating in themed discussions celebrating enduring friendship and sharing insights into the future of the industry. Guests included Charles Delapalme, President and CEO of Hennessy; Jean-Christophe Babin, CEO of Bulgari and Head of LVMH Watch Division; Gabrielle Saint-Genis, CEO of Guerlain; Wu Yue, President of LVMH Greater China; and Marc-Antoine Jamet, Secretary General of LVMH. Key topics included:
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Strengthening cultural ties: Hennessy’s development in China and its deep resonance with Chinese culture
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Beauty insights: Guerlain’s view of the evolving Chinese beauty market
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Crafting desire: Bulgari’s innovative practices within China’s evolving jewelry consumption landscape
Showcasing Excellence and Innovation
For its sixth CIIE appearance, LVMH Group presented the exquisite craftsmanship and creativity of seven of its iconic brands: BVLGARI, DIOR (Fashion and Beauty), GUERLAIN, HENNESSY, LOUIS VUITTON, and TIFFANY & Co. Visitors were invited to immerse themselves in each brand’s unique universe and explore timeless masterpieces. These flagship brands showcased their cultural resonance with China, collaborative achievements with Chinese artists and craftsmen, and long-standing sustainability initiatives spanning over three decades. The displays reflected the Group’s deep-rooted engagement in the Chinese market and highlighted the enduring partnerships it has nurtured with local creators—an essential part of LVMH’s growth story.
BVLGARI
With the vision of “Timeless Craftsmanship, Sustainable Innovation,” the brand blends Italian artisanal excellence with cutting-edge technologies, reaffirming its commitment to superior craftsmanship and pioneering spirit in sustainability.
DIOR
Celebrating creative excellence and sustainability, Dior presented a series of products and innovations rooted in eco-conscious design, reiterating its dedication to heritage, artistic beauty, and social responsibility.
GUERLAIN
Honoring its legacy of innovation and strong ties with China, Guerlain continued to advocate for biodiversity preservation and collaborative efforts toward meaningful change.
HENNESSY
Guests were invited into the legendary world of Hennessy as it celebrated its 260th anniversary and honored its deep historical ties with China. Highlights included the Horse Zodiac Collection and a preview of the 2026 Bingwu Year (Year of the Fire Horse) Lunar New Year Limited Edition Cognac. The brand also showcased its unwavering sustainability commitments and vision for a more forward-thinking future.
LOUIS VUITTON
Designers and artisans presented innovative initiatives in circular design, further advancing product sustainability. The brand emphasized its eco-design strategy built around reduction, reuse, recycling, and repair, all in pursuit of a regenerative future.
TIFFANY & Co.
With a coral-inspired eco-friendly façade and ocean-themed jewelry creations, Tiffany highlighted its “Love For Our Oceans” initiative in the Chinese Mainland, demonstrating its firm commitment to ocean conservation and sustainable design—an embodiment of its long-standing dedication to protecting the natural world.
Pavilion Design Inspired by Sustainability and Innovation
The LVMH pavilion illustrated how nature, creativity, and innovation are interwoven into the Group’s vision. Guided by a collaborative spirit and genuine commitment, LVMH is advancing sustainability with respect for the planet and a shared sense of responsibility for humanity. Marking the 10th anniversary of the Paris Agreement, the pavilion spotlighted progress made through the LIFE 360 environmental initiative launched in 2020 and outlined its future ambitions.
Each of the seven brands interpreted sustainability in their own way, embedding eco-consciousness into their cultural heritage. From responsible material sourcing and artisanal craftsmanship to product innovation and retail space design, sustainability was integral to the entire creative process. LVMH firmly believes that sustainability and brand desirability go hand in hand, and that protecting nature is inseparable from shaping the future of the luxury industry.
Today, LVMH employs over 27,000 people in China, all of whom receive high-level industry training and are committed to delivering exceptional service to customers with professionalism and expertise. The Group and its brands view the 8th CIIE as a valuable opportunity to deepen ties with the Chinese market and elevate strategic partnerships in both business and culture. Together, they aim to advance sustainability and co-create a greener future.
｜Source: Official Press Release
｜Image Credit: Courtesy of the brands
｜Editor: LeZhi
