Shiseido Group
Japanese beauty group Shiseido Company has announced the following organizational restructuring and personnel changes, effective January 1, 2026.
I. Organizational Restructuring
1. Integration of Sustainability Functions
To consolidate its sustainability-related functions, Shiseido will establish a new Sustainability Strategy Acceleration Office under the Corporate Transformation Acceleration Department, which drives the group’s strategic initiatives. This new office will include the DE&I (Diversity, Equity & Inclusion) team and is intended to accelerate the company’s ability to address social and environmental issues. Following this adjustment, the existing Sustainability Strategy Acceleration Department and the DE&I Department will be dissolved.
2. Establishment of the Art & Creative Business Division
Shiseido will set up a new Art & Creative Business Division to integrate the creative functions of the Beauty Creation Center, Shiseido Creative Co., Ltd., and the Art Heritage Department. The functions of Shiseido Creative Co., Ltd. will be transferred to the newly established Creative Division, while the Art Heritage Department will be dissolved and reorganized into the Corporate Value Creation Office.
3. Establishment of the Global Digital Business Division and Global Business Development Division
This organizational transformation aims to enhance resource efficiency by integrating digital and IT departments, thereby building a globally coordinated organizational structure.
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A new Global Digital Business Division will be established, integrating the functions of the Business Transformation Department, Digital Transformation Office, Shiseido Interactive Beauty Company, Global IT Governance Department, Global IT Infrastructure Department, and the IT Security Department.
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The implementation of Shiseido’s core system, FOCUS, has been completed. As the system enters the phase where its benefits are expected to be realized, the Business Transformation Department will be dissolved. In its place, two new departments will be established:
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Global Business Collaboration Department to strengthen governance of global business processes
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Global Enterprise Application Department to promote global standardization and unification of IT platforms in the enterprise application domain
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The Digital Transformation Office will be renamed the Global Digital Platform Department, responsible for enhancing internal digital capabilities and driving consumer-facing digital transformation.
II. Personnel Changes
The Estée Lauder Companies
The Estée Lauder Companies Inc. has appointed Ossama Ogla as General Manager for the Middle East region, overseeing the company’s operations and commercial strategy in this market.
Ossama Ogla joined the group in September 2025 and reports to Henkvan der Mark, Senior Vice President and General Manager of Emerging Markets and Commercial Business Development. The Middle East is one of Estée Lauder’s fastest-growing prestige markets, and the company continues to invest in strengthening consumer engagement, retail execution, and digital capabilities in the region.
Previously, Ossama Ogla served as Managing Director for Dyson in the Middle East and Africa, where he built strong expertise in omnichannel expansion, retail partnerships, and business transformation — with particularly notable achievements in the Saudi Arabian market. Estée Lauder senior leadership emphasized that Ogla’s commercial acumen and regional insight align well with the company’s “Reimagine Beauty” organizational transformation strategy.
Through strengthening regional leadership, Estée Lauder aims to deepen consumer engagement, improve operational efficiency, and accelerate growth in one of its highest-potential emerging markets.
| Source: Official press release
| Image Credit: LinkedIn, Shiseido Group official website
| Editor: LeZhi
