Shiseido Group Japanese beauty group Shiseido Company h […]

Shiseido Japanese beauty group Shiseido has announced a […]

Estée Lauder The American beauty group Estée Lauder has […]

In the past 12 months (February 2024–January 2025), a total of 67 luxury and high-end beauty brands announced brand ambassadors or spokespersons 112 times in the Chinese market, involving 83 Chinese actors, singers, models, athletes, and musicians.

On August 8, the company’s stock price dropped by JPY 700 to JPY 3,810 per share, hitting the lower limit, with a latest market capitalization of JPY 1.523 trillion.

There’s been a couple of shifts. Read more to find out!

Major brands are practicing sustainability in every aspect, from booth layout and installation design to products, packaging, and recycling. Many brands have introduced patented technologies or innovations for the first time, attempting to address the chronic issues in the fashion industry.

This year, Shiseido Company has introduced a new mid-term strategy called “SHIFT 2025 and Beyond.”