Personnel Updates | Wilson Appoints CEO; Nike Names CSO; Second Generation Successor Takes Over at South Korean Sportswear Group Misto

3月 04, 2026

Wilson Sporting Goods

Amer Sports has appointed Carrie Ask as President and Chief Executive Officer of Wilson Sporting Goods.

Upon assuming the role, Carrie Ask will succeed Andrew Page. Since September last year, Andrew Page has been serving as Wilson’s Interim President and Chief Executive Officer while concurrently holding the position of Chief Financial Officer of Amer Sports. He will continue as Group Chief Financial Officer, driving Amer Sports’ growth strategy.

Carrie Ask is a global brand chief executive and senior executive with extensive experience in the apparel, retail, sports and outdoor sectors. She is known for building and leading global teams and for driving consumer experience transformation and financial performance improvement at major companies, including Nike and Levi Strauss. Most recently, she served as Chief Executive Officer of the Norwegian outdoor brand Helly Hansen.

James Zheng, Chief Executive Officer of Amer Sports, said: “We are delighted to welcome Carrie to the Wilson and Amer Sports team. Carrie brings diverse and extensive industry experience, which will be instrumental in advancing Wilson’s growth strategy. Her background includes global brand management, DTC transformation, wholesale operations, and deep expertise in the US and international markets. Under Carrie’s leadership, I am confident that Wilson will reach new heights.”

Misto Holdings

South Korea-headquartered sports and athleisure operator Misto Holdings has announced that founder Gene Yoon will transition to the role of Honorary Chairman, formally handing over operational control of the company to his son, Kevin Yoon, who currently serves as President and Chief Executive Officer.

As Honorary Chairman, Gene Yoon will remain closely involved in company affairs, providing guidance on long-term strategy and the development of its global brand portfolio, and supporting the management team from a broader strategic perspective.

Kevin Yoon has held senior management positions across the Group’s global operations for nearly two decades. He has served as President and Chief Executive Officer of Misto Holdings Corp. since March 2018. From July 2016 to March 2018, Kevin Yoon was Chief Financial Officer and Executive Vice President of Strategic Planning and the Footwear Division at Misto.

Gene Yoon founded the company in the early 1990s, which later became Misto Holdings (formerly Fila Holdings), introducing the Fila brand to the Korean market and subsequently leading a series of transformative transactions. In 2007, the company acquired the global trademark rights to Fila through a leveraged buyout; in 2011, it acquired Acushnet Company, owner of the Titleist and FootJoy brands. The deal was one of the largest cross-border transactions in South Korea’s consumer sector at the time, significantly expanding the Group’s global footprint.

Gene Yoon has served as Chairman of Misto Holdings Corp. since 1994 and was Chief Executive Officer from 1991 to March 2018. Under his leadership, the company grew into a multi-brand global group spanning sportswear, golf equipment and apparel, with annual revenue of approximately USD 3.08 billion. Other brands under Misto Holdings include Scotty Cameron, Vokey Design, KJus, Pinnacle, Links & Kings, Club Glove, Alife and Holy No.7. The company has distribution partnerships with Matin Kim and Marithé + François Girbaud, and has signed licensing agreements with Raive and Rest & Recreation.

Nike

US sportswear giant Nike Inc. has appointed Cimarron Nix as Chief Sustainability Officer (CSO).

In her new role, Cimarron Nix will be based at Nike’s global headquarters in Beaverton, Oregon, succeeding Jaycee Pribulsky, who has departed the company, and reporting to Nike Chief Operating Officer Venkatesh Alagirisamy.

A long-serving Nike executive, Cimarron Nix, joined the company in 2017 as Director of Labour, Sustainable Manufacturing and Sourcing. She has since held multiple internal leadership roles, including General Manager of Apparel and Accessories Partner Management for South Asia and the Europe, Middle East and Africa (EMEA) region. Most recently, she served as Vice President of Global Apparel and Accessories Manufacturing, based in Singapore.

Prior to joining Nike, Cimarron Nix held roles at Hewlett-Packard as Labour, Health and Safety Programme Manager and Supply Chain Responsibility Manager. She also served as Social Responsibility Manager at J. Crew and Senior Manager of Corporate Development at Level 3 Communications.

Compass Diversified / PrimaLoft

US diversified consumer goods group Compass Diversified (hereinafter referred to as CODI) has announced the latest executive changes at its high-performance synthetic insulation company PrimaLoft:

  • Eric Weis has been appointed President of PrimaLoft;
  • Shawn Neville has been appointed Chairman of PrimaLoft.

Above: Eric Weis, Shawn Neville

Upon assuming the role, Eric Weis succeeds Anne Cavassa, who has departed the company. Previously, Eric Weis served as Global Chief Commercial and Marketing Officer at BOA Technology, a CODI subsidiary. Over the past 15 years at BOA, he has held increasing responsibilities across product development, commercial management and marketing.

Shawn Neville currently serves as Chief Executive Officer of BOA and is also a member of the PrimaLoft Board of Directors.

| Source: Official press releases
| Image Credit: Personal social media accounts
| Editor: LeZhi