On February 10th, the Japanese beauty giant Shiseido Company announced a new three-year mid-term strategy called “SHIFT 2025 and Beyond.” Under a new management structure between 2023 and 2025, the company will shift its focus from defense to offense to ensure further growth and “Be a Global Winner with Our Heritage.”
“SHIFT 2025 and Beyond” strategic goals and key aspects
Shiseido stated that the primary goal of “SHIFT 2025 and Beyond” is to first restore growth in its Japanese market, which is a lingering task from its previous strate …
