Shenzhen ELLASSAY recently released its first-quarter report for 2023. According to the report, the sales revenue of their British designer brand, self-portrait, surged by 70.1% year-on-year to reach 103 million yuan, surpassing Ed Hardy for the first time and becoming the group’s third-largest brand (following ELLASSAY and IRO Paris). Looking ahead to the full year of 2023, self-portrait’s annual sales are likely to approach or even exceed 400 million yuan.
In August 2019, ELLASSAY Group, focusing on mid-to-high-end women’s clothing, acquired ownership and operation …
