“Opportunities and Challenges of Localization of International Luxury Brands in China”

On June 2, Italian Republic Day, LuxeCO Intelligence, a research institute of the fashion industry owned by Luxe.CO, issued its latest report Italian Fashion Brands in China!   Click here to download the report The inaugural issue of Italian Luxury Brands in China was released in Milan by Luxe.CO in September 2018, which encompassed the […]

In January 2022, Kering announced that it has sold its entire stake (100%) in Sowind Group SA, which owns the Swiss watch manufacturers Ulysse Nardin and Girard-Perregaux, to its current management. As the president and CEO of Ulysse Nardin and Girard-Perregaux, Patrick Pruniaux spearheaded the sale behind the curtain. Smart.Fashion interviewed him online, and he shared […]

De Beers Group was founded in 1888 and houses two major brands: De Beers Jewellers, the high-end luxury jewelry (established in 2001), and the fine jewelry brand De Beers Forevermark (created in 2008). In 2021, De Beers Group launched a new brand strategy “One De Beers” which aims to change the priority of jewelry creation […]

As the retail center of the Pearl River Delta in China, Guangzhou, the capital of Guangdong Province ranks third in the total consumption of luxury goods among all cities in Mainland China. According to SMART.FASHION’s user survey, Guangzhou is only second to Beijing and Shanghai among the Top 10 cities on Weibo with most tags […]

The annual revenue of Nanjing Deji Plaza in 2021 exceeded 20 billion yuan, showing a 30% year-on-year growth. Over the past year, Deji Plaza has conducted several rounds of adjustments on built-in stores, which amounts to over 400 now. Located in the downtown Nanjing’s Xinjiekou business area, Deji Plaza is the only upscale single-building commercial […]

Among many LVMH-owned century-old brands, HUBLOT, a Swiss luxury watchmaker born in 1980, is quite short in the tooth. Over the past four decades, its secret to being a dark horse is hidden in the three-word brand motto: First, Unique, Different. To uphold the motto and attitude of the brand is extremely challenging in the […]

A great number of luxury brands have recently held critical exhibitions and opened first stores in Shenzhen. This might suggest Shenzhen’s huge potential for the fashion industry. Critical Exhibitions by Luxury Brands Putting on a luxury brand exhibition requires collaborations between multiple domestic and overseas divisions. The decision is made based on a bigger picture, […]

The choice of a show’s location demonstrates a brand’s DNA, image, and energy; it helps interpret the design and provides the visual material for PR promotions. More and more Chinese brands start exploring further into the land, seeking the ideal place that resonates with the brand’s DNA and works. In this article, SMART.FASHION digs into […]

As China plays an increasingly important role in the global luxury goods market, its fashion industry growing by leaps and bounds, more and more international luxury brands have set out cooperating with Chinese fashion brands in co-branding their products or services.