Next year, the group plans to open a new flagship store in Beijing.
Hermès now has 34 boutiques in the Chinese Mainland.
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Axel Dumas also mentioned that Chinese customers prefer to purchase Hermès products domestically.
In a more challenging macroeconomic environment, all regions continued to show strong growth momentum, except for Asia, which was impacted by the decline in foot traffic in the Greater China region.
From May to June 2024, Luxe.CO Intelligence recorded 485 significant updates from 210 high-end beauty and fragrance brands/companies.
Luxe.CO Intelligence conducted a study on 218 developments from 105 luxury brands in the Chinese Mainland during the second quarter of 2024 and selected the top five cases for industry reference, providing exclusive insights.
Luxeplace.com’s on-site visit to explore how Hermès consistently strengthens its localization strategy.
In addition to the stores at the Peninsula Beijing and SKP, Hermès also has a boutique located at China World Mall in Beijing.
From March 16 to April 2, 2024, the 【Luxe.CO Biweekly Ranking】 included 30 brand activities