Swiss Sports Brand On’s Q1 Net Sales Soar 78% Exceeding Expectations, Significant Profitability Increase

Analysts stated that the revised outlook still appears conservative, expressing optimism about future growth opportunities.

Sales in the Asia-Pacific region, led by the Chinese Mainland, surged by 73.7% year-on-year to CHF 59.2 million, significantly outpacing the Americas (+24.8%) and Europe, the Middle East, and Africa (EMEA) (+21.8%). The region’s contribution to the brand’s overall sales increased to 10.4%, up from 7.7% in the same period last year.

On’s investor and tennis superstar Federer stated, “Iga and Ben represent the next generation of world-class talent. Both players demonstrate On’s competitive spirit and embody current and future champions of the sport.”