TAG: Brand Strategy

Norda not only fills the niche market targeted by Zegna Group but also fits the Group’s high-end positioning. 

2月 02, 2023

Over the past month, the Italian luxury brand Etro has opened four stores successively in Chengdu Sino-Ocean Taikoo Li, Chengdu SKP, Beijing DT51, and WS Mall Wuhan International Plaza, fully accelerating its expansion in the Chinese market.

1月 31, 2023

“BOLD helps L’Oréal connect to a global ecosystem of startups and gain early access to disruptive technologies and brands to create the beauty that moves the world. Our ambition: beyond investing, we seek to provide smart support to our startups.”

1月 31, 2023

In 2022, Luxe.CO’s Personnel Trends column recorded a total of 29 fashion and luxury brands that had announced changes to their creative directors. Among them, 27 companies have newcomers in place, and 2 companies have left the spot vacant. From this, we have observed 5 important trends.

1月 07, 2023

VF shares have fallen 64% in the past year, giving it a market value of about $10 billion.

12月 20, 2022

“We want to win in China’s prestige skincare market, and this is our top priority.”

11月 20, 2022