“In an ever-changing market, what remains constant is our commitment to bringing the best collaborative collections to Chinese consumers.”

Since 2018, Bosideng Group has set new strategic goals and embarked on a journey of transformation and upgrading, clearly defining the strategic direction of “focusing on the main channel (down jackets) and the main brand (Bosideng).”

In this article, Luxeplace.com delves into the upgrading path the down industry has been taking by examining the recently opened flagship stores of six domestic and international feather clothing brands in the Chinese market.

Today, Canada Goose has the largest network of direct-operated stores globally in China, with nearly 30 stores.

Bosideng achieved record-high revenue and net profit in its latest fiscal year.

ELLASSAY Group collaborates with the former Vice President of Canada Goose to establish a joint venture company for a down jacket brand.