About us
LUXEPLACE

China Watch Investment Deals

Sanfo Outdoor Named Exclusive Houdini Distributor in China, Expands International Brand Lineup

7月 14, 2023

On July 12th, after the market closed, Beijing-based outdoor equipment company Beijing Sanfo Outdoor Products Co., Ltd. (SZ:002780) announced that its wholly-owned subsidiary, Shanghai Feiwa Trading Co., Ltd., has recently signed an Exclusive Distribution Agreement with Houdini Sportswear AB.
According to the agreement, Sanfo Outdoor has become the exclusive general distributor for Houdini’s full range of products in China. This grants them the exclusive rights to sell Houdini products through various channels, including B2C, B2B retail and wholesale, and online platforms. The a …

Brand: 
Tags:   

Read More

Swedish outdoor brand Klättermusen and Sanfo Outdoor establish China joint venture; Revenue surges 10-fold
China Watch Global News

Swedish outdoor brand Klättermusen and Sanfo Outdoor establish China joint venture; Revenue surges 10-fold

In 2022, Klättermusen demonstrated impressive performance in the Chinese market, achieving a sales revenue of 50 million Yuan, representing a remarkable year-on-year growth rate of over 1000%.

8月 04, 2023
Klättermusen’s Revenue in China Triples in the H1
China Watch Financial Summary Investment Deals

Klättermusen’s Revenue in China Triples in the H1

After the capital increase and delivery, Sanfo Outdoor will shift from exclusive agency to joint venture operation for Klättermusen, starting from January 1, 2024, with a joint venture period of ten years.

12月 28, 2023
American Designer Brand DVF Reclaims Operational Management Rights; Distribution Partnership in Greater China Remains Unchanged
China Watch Global News

American Designer Brand DVF Reclaims Operational Management Rights; Distribution Partnership in Greater China Remains Unchanged

In 2020, DVF shifted to a digital-first, China-centered wholesale strategy and signed a global business licensing agreement with Glamel, entrusting them with the responsibility for the brand’s production and sales.

9月 02, 2024