From Chongli and Songhua Lake to Changbai Mountain, marketing activities are flourishing across multiple fronts both on and off the slopes.

Between November and December 2025, LuxeCO Intelligence […]

The core drivers behind Anta Group’s high-quality growth stem from increasingly refined performance across three dimensions: multi-brand synergy, retail operations, and globalization.

Chengdu has rapidly risen to become a major hub for fashion and luxury retail, attracting numerous brands to establish a presence in the city. How can brands win over consumers here? International brands are pulling out all the stops.

This issue’s selected Top Cases effectively illustrate four key operational themes for the brands: Organizing and Exploring Brand Archives, Continuously Revisiting Brand DNA, Building a Lifestyle Brand, and Refined Event Operations.

In Descente’s brand development journey, five “legendary peaks” symbolize the brand’s milestone achievements in its collaboration with winter sports, serving as multidimensional representations of its relentless pursuit of excellence.

Chinese sports giant Anta Group (02020.HK) released its latest operational performance for the third quarter of 2024.

During the reporting period, Anta Group strengthened its innovation and research and development efforts, with R&D investment reaching RMB 919 million in the first half of the year, marking a 35.7% year-on-year increase. The proportion of R&D expenses to revenue also rose by 0.4 percentage points compared to the previous year.

China Lilang invested 150 million yuan, securing a 54% stake in Munsingwear (China) Co., Ltd.

In the second quarter of 2024, Anta brand retail sales recorded high single-digit growth year-on-year.