The brand hopes that in the coming years, sales in the Chinese market alone will account for over 10% of the total.

In March and April 2024, Luxe.CO Intelligence covered a total of 671 brand activities of 464 sports and outdoor brands in the Chinese market.

One thing is clear: On is not a luxury fashion brand, but a high-end athletic brand.

At On’s headquarters, our most profound impression was of a sense of “ease.”

Over the past 12 months, the Swiss Franc has appreciated by 7.9% against the US Dollar, and the Swiss Franc to Euro exchange rate is also approaching historic highs. The strength of the Swiss Franc is poised to weaken On’s sales in the United States, Europe, and other regions later this year.

Nike, adidas, Under Armour, On, ANTA, and Li-Ning, among these six major sports brands, have all been consistently focusing their efforts on top-tier products, particularly in the realm of technologically advanced footwear.

Luxe.CO intelligence‘s new release: “On in […]

Since the beginning of this year, the company’s stock price has experienced an impressive increase of nearly 76%. With the current market value standing at approximately $9.6 billion.

On’s investor and tennis superstar Federer stated, “Iga and Ben represent the next generation of world-class talent. Both players demonstrate On’s competitive spirit and embody current and future champions of the sport.”

On anticipates reaching net sales of at least CHF 1.7 billion, a gross profit margin of approximately 58.5% and an adjusted EBITDA margin of 15.0% for the full year 2023.