Sales in the Asia-Pacific region, led by the Chinese Mainland, surged by 73.7% year-on-year to CHF 59.2 million, significantly outpacing the Americas (+24.8%) and Europe, the Middle East, and Africa (EMEA) (+21.8%). The region’s contribution to the brand’s overall sales increased to 10.4%, up from 7.7% in the same period last year.

On Swiss sportswear brand On announced the appointment […]

The brand hopes that in the coming years, sales in the Chinese market alone will account for over 10% of the total.

In March and April 2024, Luxe.CO Intelligence covered a total of 671 brand activities of 464 sports and outdoor brands in the Chinese market.

One thing is clear: On is not a luxury fashion brand, but a high-end athletic brand.

At On’s headquarters, our most profound impression was of a sense of “ease.”

Over the past 12 months, the Swiss Franc has appreciated by 7.9% against the US Dollar, and the Swiss Franc to Euro exchange rate is also approaching historic highs. The strength of the Swiss Franc is poised to weaken On’s sales in the United States, Europe, and other regions later this year.

Nike, adidas, Under Armour, On, ANTA, and Li-Ning, among these six major sports brands, have all been consistently focusing their efforts on top-tier products, particularly in the realm of technologically advanced footwear.

Luxe.CO intelligence‘s new release: “On in […]

Since the beginning of this year, the company’s stock price has experienced an impressive increase of nearly 76%. With the current market value standing at approximately $9.6 billion.