White Mountaineering Japanese designer outdoor brand Wh […]

Ellassay Shenzhen Ellassay Fashion Co., Ltd. has issued […]

Under Armour U.S. sportswear brand Under Armour has ann […]

These latest store developments reflect brands’ heightened commitment to the Chinese market and their increasingly sophisticated operational capabilities.

Under Armour American sportswear company Under Armour h […]

Under Armour U.S. sportswear company Under Armour has a […]

Puma Recently, the German sportswear brand Puma announc […]

Swedish outdoor apparel and equipment manufacturer Haglöfs AB has appointed Martin Daniels as Chief Executive Officer.

Adidas German sports brand Adidas’ Global Operations He […]

Shenzhen, one of China’s most developed cities, is known for its high-intensity, fast-paced lifestyle, which has spurred a strong need among its residents to relieve stress through “consumption.” The city is densely populated with high-income individuals, which not only favors fashion luxury goods but also makes high-end experiential consumption and social activities particularly popular there.