In the 7th edition (2025) of Luxe.CO China Designer Brand Monthly Report, we observed a wave of emerging brands testing offline channels and opening their first physical stores. For instance, COTEMP launched its inaugural offline flagship space on Yongyuan Road in Shanghai, while YIZHUO ZHANGHAIYAN opened its first store nationwide at Wushang MALL in Wuhan.
Meanwhile, collaborations involving Chinese designer brands remain vibrant, with more co-branded products entering the market. Notably, after multiple collaborations with Nike, designer brand SUSAN FANG has released a co-branded collection with Nike through retail channels for the first time.
Another highlight was the return of designer Guo Pei to the haute couture runway after a five-year hiatus. She unveiled the GUO PEI Spring/Summer 2026 haute couture collection in Hong Kong under the theme “Gilded Light.”
This 7th issue (August 1 – September 1, 2025) features 25 brand activities from 20 Chinese designer brands, including 3 runway shows, 10 offline channel expansion updates, 7 co-branded collaborations, and 5 pop-up/offline event updates.
— Runway Shows —
- Designer Guo Pei presented her Spring/Summer 2026 haute couture collection at the CENTRESTAGE Hong Kong International Fashion Showcase, under the theme “Glitternity.” The show featured 30 entirely handcrafted pieces, showcasing dramatic silhouettes and powerful shapes in eveningwear.
2) Fashion brand MAXRIENY (Wang Siyuan) held its Fall/Winter 2025 runway show titled “The Unreached Realm” in Aranya. Drawing on the brand’s iconic silhouettes and lightweight materials, the collection featured jacquard lace, silk tulle, and openwork crochet techniques, creating dynamic movement and layered skirt designs.
3) Fashion brand ZHANGSHUAI (Zhang Shuai) hosted its Fall/Winter 2025 show at Beijing’s Grandview Mall. Themed “Shoulder to Shoulder,” the collection paid tribute to the friends who supported Zhang Shuai throughout his 30-year career.
— Offline Channel Expansion —
4)–6) Accessories brand BLACKHEAD (Liu Yu) opened new stores in Beijing Taikoo Li Sanlitun, Shenzhen UpperHills, and Shanghai West Bund Dream Center.
8) Fashion brand COTEMP (Erica), offering both apparel and accessories, opened its first offline flagship space “Conceive by Cotemp” on Yongyuan Road, Shanghai, featuring the full product line and selected cross-brand items.
8) Knitwear-focused fashion brand CHAU·RISING (Liu Chaoying) opened a counter at Beijing SKP.
9)–10) Fashion brand 13 DE MARZO (ERIC & LESLIE) opened new stores in Haikou MixC and Jinan MixC.
11) Bag brand Kunogigi (Gu Liang & Ji Ji) opened a new store in Chengdu Taikoo Li, blending traditional bamboo craftsmanship with modern design, and launched a city-exclusive bamboo pendant.
12) Fashion brand YIZHUO ZHANGHAIYAN (Zhang Haiyan) opened its first nationwide store at Wuhan Wushang MALL.
13) Designer brand WHM (Wang Haoming), under ZUCZUG, reopened its store in Beijing Taikoo Li North District. The new store has expanded in size from 28 sqm to 86 sqm.
— Collaborations —
14) Fashion brand SUSAN FANG (Fang Yannan) has released a collaborative collection with Nike. The collection includes Nike V2K women’s sneakers featuring screen printing techniques, Nike Dunk women’s sneakers with jacquard uppers, a sports bra and shorts printed with “Forget Me Not” floral motifs, a blue jacket embellished with three-dimensional floral beadwork, as well as a shoulder bag, athletic socks, and a long-sleeve T-shirt.
This marks the first retail launch of products from the SUSAN FANG × Nike collaboration. The collection will be available starting September 12 at Nike Shanghai 001, Nike Huaihai Concept Store, Nike LAB X158, and via the SNKRS China app and Nike’s official Tmall store.
15) Fashion brand MICartsy (Wang Zishan) collaborated with “Niuyouguo Planet,” an avocado-themed farm lifestyle brand, to launch the Wa ethnic heritage collection “Spring in the Ears.” Inspired by Wa grandmothers in Menglian, Yunnan, the series blends traditional craftsmanship with modern design across apparel and accessories.
16) Fashion brand RUIbuilt (Zhou Rui) teamed up with Estée Lauder to release a Qixi Festival limited edition gift box, featuring RUIbuilt’s signature cutout design elements.
17) Fashion brand Short Sentence (Guan Lin) launched its first IP collaboration with Disney Pixar’s Toy Story for the “Remember Hood” collection, now officially on sale.
18) Fashion brand SAMUEL GUÌ YANG (Yang Guidong) once again collaborated with Chinese womenswear brand edition on a new collection.
19) Fashion brand TYAKASHA (Tong Yun) partnered with dessert brand ZAKUZAKU to launch a “Pistachio Raspberry Cream Puff” and co-branded merchandise, including keychains, cardholders, stickers, posters, and folders.
20) Fashion brand SMFK (Ren Yi & Liu Yuchen) collaborated with American accessories brand TELETIES to release co-branded hair clips.
— Pop-ups / Offline Events —
21) Accessories brand BLACKHEAD (Liu Yu) hosted the “Echoes from the Deep” audio-visual event at BIP.Gallery at TX Huaihai in Shanghai. Curated by the BLACKHEAD team, the exhibition was presented in collaboration with institutions, artists, and marine conservation organizations.
22) Designer brand WHM (Wang Haoming), under ZUCZUG, created a pop-up space at “Chizi Space” bookstore in Quanzhou. WHM’s lead designer Wang Haoming also held a talk with Chizi Space founder Amei in the same venue.
23) Fashion brand MARKGONG (Gong Ziming) created a special limited-time space at hug boutique’s store in Chengdu’s The Atrium, showcasing its Fall/Winter 2025 collection.
24) Fashion brand ATE SIMO (Liu Zehui & Lü Shuo) launched a “Shi Zhong Jing Cuo” pop-up space inside rien boutique in Aranya.
25) Fashion brand deepmoss (Liu Xiaolu) hosted a pop-up at LOOKNOW’s flagship store on Wukang Road, Shanghai.
Designers and brands are welcome to send us updates on their latest business developments via email:
｜Image Credit: Official brand channels
｜Editor: Elisa
