In her new position, Liliana Lucioni will be responsible for COACH’s long-term strategic and business growth plans in China.

In the Chinese market, the Coach brand currently occupies a unique niche that is distinct from traditional European luxury brands, and this gap is unprecedentedly large.

Axel Dumas, who has led Hermès for ten years, rarely shares his latest views on the entire luxury industry and the Chinese market, and provides a detailed analysis of the company’s long-standing development strategy.

In January 2024, the actual sales volume in the mainland China market was very optimistic, and the group was very satisfied.