Swedish outdoor apparel and equipment manufacturer Haglöfs AB has appointed Martin Daniels as Chief Executive Officer.
“China has long been an important market in VF Corporation’s global strategic landscape.”
Adidas German sports brand Adidas’ Global Operations He […]
In the fiercely competitive sports and outdoor field, the four top cases of Li-Ning, Arc’teryx, Kolon Sport, and Vibram effectively illustrate two important trends: “tracing back to roots” and “breaking boundaries.”
The joint venture will operate the sales and marketing of Haglöfs brand products in Greater China.
The North Face/VF Corporation VF Corporation, the Ameri […]
Lululemon On May 21, Canadian yoga and athleisure compa […]
Most of our improvements in the Chinese market stem from streamlining our operations and aligning them more closely with local market demands. In fact, we haven’t actually expanded our distribution network.
Shenzhen, one of China’s most developed cities, is known for its high-intensity, fast-paced lifestyle, which has spurred a strong need among its residents to relieve stress through “consumption.” The city is densely populated with high-income individuals, which not only favors fashion luxury goods but also makes high-end experiential consumption and social activities particularly popular there.
In March and April 2024, Luxe.CO Intelligence covered a total of 671 brand activities of 464 sports and outdoor brands in the Chinese market.
