The CEO of Adidas pointed out, “The supply chain will become more localized. China will become China’s China.”

Sales in the Asia-Pacific region, led by the Chinese Mainland, surged by 73.7% year-on-year to CHF 59.2 million, significantly outpacing the Americas (+24.8%) and Europe, the Middle East, and Africa (EMEA) (+21.8%). The region’s contribution to the brand’s overall sales increased to 10.4%, up from 7.7% in the same period last year.

Swedish outdoor apparel and equipment manufacturer Haglöfs AB has appointed Martin Daniels as Chief Executive Officer.

“China has long been an important market in VF Corporation’s global strategic landscape.”

Bjørn Gulden commented: “Given the improved business in Q2 we continue to raise our expectations and are now guiding for a full-year revenue increase in the high single digits and an operating profit of around € 1.0 billion.”

Adidas German sports brand Adidas’ Global Operations He […]

Including Belle Fashion Group, Allbirds has completed transactions with nine international distributors to date.

Brooks Running has maintained the top market share in the U.S. adult performance running shoe market for 10 consecutive quarters and held the leading market share in the U.S. specialty footwear retail market in the first half of 2024.

From a regional perspective, Japan, North America, Europe, and the Greater China region are expected to continue growing.

In the fiercely competitive sports and outdoor field, the four top cases of Li-Ning, Arc’teryx, Kolon Sport, and Vibram effectively illustrate two important trends: “tracing back to roots” and “breaking boundaries.”