On September 27, at the second “International Sports Fashion Conference” during the 2024 Xiamen International Fashion Week, Wang Qiong, Senior Vice President of Luxe.CO and Director of Luxe.CO Intelligence, shared the newly released “Sports and Outdoors Brand Power Rankings” by Luxe.CO offline for the first time. This significant ranking was launched in September this year.

Goldwin opens Its third store in China at Jing’an Kerry Centre, Shanghai

Lululemon has opened its second pop-up store in Harbin, targeting Generation Z.

Puma Recently, the German sportswear brand Puma announc […]

During the reporting period, Anta Group strengthened its innovation and research and development efforts, with R&D investment reaching RMB 919 million in the first half of the year, marking a 35.7% year-on-year increase. The proportion of R&D expenses to revenue also rose by 0.4 percentage points compared to the previous year.

“Four seasons in one day, different weather every ten miles,” Mêdog is considered one of the “last secrets of the Earth.”

The CEO of Adidas pointed out, “The supply chain will become more localized. China will become China’s China.”

Sales in the Asia-Pacific region, led by the Chinese Mainland, surged by 73.7% year-on-year to CHF 59.2 million, significantly outpacing the Americas (+24.8%) and Europe, the Middle East, and Africa (EMEA) (+21.8%). The region’s contribution to the brand’s overall sales increased to 10.4%, up from 7.7% in the same period last year.

Swedish outdoor apparel and equipment manufacturer Haglöfs AB has appointed Martin Daniels as Chief Executive Officer.

“China has long been an important market in VF Corporation’s global strategic landscape.”