In the second quarter of 2024, Anta brand retail sales recorded high single-digit growth year-on-year.

lululemon CEO stated, “In terms of brand awareness, except for the domestic market in Canada, our independent brand awareness in every country/region we operate in is still very low.”

The CEO stated that the Chinese market has significant growth potential in store expansion, digital business, and brand awareness.

On Swiss sportswear brand On announced the appointment […]

Sun Choe joined lululemon in December 2016 as Senior Vice President of Merchandising (SVP, Merchandising) and was promoted to Chief Product Officer (CPO) in 2018.

Lululemon On May 21, Canadian yoga and athleisure compa […]

The brand hopes that in the coming years, sales in the Chinese market alone will account for over 10% of the total.

Adidas has announced that former American professional female basketball player Candace Parker will assume the role of President of the Brand’s Women’s Basketball Business.

Shenzhen, one of China’s most developed cities, is known for its high-intensity, fast-paced lifestyle, which has spurred a strong need among its residents to relieve stress through “consumption.” The city is densely populated with high-income individuals, which not only favors fashion luxury goods but also makes high-end experiential consumption and social activities particularly popular there.

In March and April 2024, Luxe.CO Intelligence covered a total of 671 brand activities of 464 sports and outdoor brands in the Chinese market.