“We remain confident in the long-term opportunity in China, particularly in footwear and apparel for running, training, basketball, and football.”

Malbon’s China headquarters is located in Prince Bay, Shenzhen.

For the full fiscal year 2025, net sales increased by 5% year-on-year on both a reported and constant currency basis to USD 7.01 billion.

ANTA’s Chief Creative Officer and basketball ambassador Kyrie Irving visited the future store location.

The company and the Woolrich Group have completed the transfer of the related intellectual property rights.

“China will once again be our fastest-growing market in 2025.”

The opening of UR’s New York store has validated the feasibility of Chinese fashion brands expanding overseas.

In the Asia-Pacific market, Brooks saw a 228% year-over-year sales increase in China, the world’s second-largest running market.

The global sports-fashion industry, led by running, undoubtedly continues to find its opportunities in the Chinese market, where high-end opportunities are still emerging.

“We have been overly promotional… the level of markdowns has not only impacted our brand but also disrupted the overall market and the profitability of our partners.”