On October 10, after the market closed, Chinese sports giant Anta Group (02020.HK) released its latest operational performance for the third quarter of 2024. The announcement included data from the group’s core brands—Anta, FILA, and other brands (including DESCENTE and KOLON SPORT)—but did not cover the operations of Amer Sports (parent company of brands like Arc’teryx, Salomon, and Wilson).
Q3 2024 Highlights:
- Anta: Retail sales recorded mid-single-digit positive growth year-on-year.
- FILA: Retail sales saw low-single-digit negative growth year-on-year.
- Other brands: Retail sales grew 45-50% year-on-year, accelerating from the first two quarters of the year.
Major Events for Anta Group and Its Brands in Q3
Anta Group:
- In August, Anta Group partnered with the World Wildlife Fund (WWF) to launch a new three-year global strategic cooperation plan, supporting the Asian Elephant National Park project in Xishuangbanna.
- In September, Anta Group signed a cooperation agreement with Xiamen’s Wuyuan Sports Park, planning to invest RMB 4 billion in the creation of Xiamen Anta Sports Park—a hub combining operations, innovation, and sports culture experiences.
- Anta Group also formed a strategic partnership with the Jiangsu Sports Bureau in September to provide athletic gear for Jiangsu athletes.
Anta Brand:
- In July, Anta opened several stores in Nanjing, including a Champion Lifestyle Store, a Black Label Shoe Store, and a Kyrie Basketball Store.
- In September, flagship stores, ANTA PALACE, were launched at Yuyuan and Grand Gateway 66.
- Anta opened its Anta Kids Urban Image Store in Guilin’s MixC Mall in September.
DESCENTE:
- In August, DESCENTE opened a flagship store in Lanzhou’s MixC Mall, featuring Lanzhou’s first in-store golf shop.
- In September, DESCENTE sponsored the Buick LPGA Championship for the second consecutive year, with the 2024 event set to tee off on October 10 at Shanghai’s Qizhong Garden Golf Club.
- DESCENTE also launched a two-story flagship store in Chengdu’s MixC Mall in September.
KOLON SPORT:
- In July, KOLON SPORT’s “Luying Lab” released a series of curated community events, including activities such as hiking and picnics in Beijing and outdoor adventures in Chengdu, Shanghai, and Wuhan.
- In September, KOLON SPORT hosted the “Natural Camping Festival” pop-up in Shanghai’s Xintiandi.
- Actor Hu Ge was named the brand ambassador for KOLON SPORT in September.
About Anta Group
Founded in 1991, Anta Sports Products Limited (stock code: 2020.HK) was listed on the Hong Kong Stock Exchange in 2007 and is a leading global sportswear company. Anta specializes in the design, development, manufacturing, and marketing of sports products, offering professional sports footwear, apparel, and accessories. The company’s diverse brand portfolio includes Anta, FILA, DESCENTE, and KOLON SPORT, and in 2019, it led a consortium to acquire Finnish sports brand group Amer Sports, whose globally recognized brands include Salomon, Arc’teryx, Peak Performance, Atomic, and Wilson. Anta Sports aims to unlock the potential of both mass-market and premium sportswear sectors.
| Source: Official Financial Report, Luxe.CO Intelligence
| Image Credit: Official Brand Images
| Editor: LeZhi
