Lanvin Global luxury fashion group Lanvin Group has ann […]

According to the full version of the “Luxe.CO Lux […]

LOEWE Spanish luxury brand LOEWE, under the LVMH Group, […]

Luxury brands are moving beyond superficial symbolic expressions, striving to discover new perspectives and engage in deeper dialogue with Chinese consumers.

LOEWE French luxury group LVMH has appointed designer d […]

LOEWE Jonathan Anderson, Creative Director of LOEWE, a […]

In the past 12 months (February 2024–January 2025), a total of 67 luxury and high-end beauty brands announced brand ambassadors or spokespersons 112 times in the Chinese market, involving 83 Chinese actors, singers, models, athletes, and musicians.

Chengdu has rapidly risen to become a major hub for fashion and luxury retail, attracting numerous brands to establish a presence in the city. How can brands win over consumers here? International brands are pulling out all the stops.

Luxe.CO Intelligence has compiled research on the comprehensive brand activities of 105 luxury brands in China during the first quarter of 2024, selecting the top five cases most worthy of industry reference and providing exclusive commentary.

From March 16 to April 2, 2024, the 【Luxe.CO Biweekly Ranking】 included 30 brand activities