Patou Patou, the luxury brand under French luxury group […]

Loewe Spanish luxury brand Loewe, part of LVMH Group, h […]

Lanvin Global luxury fashion group Lanvin Group has ann […]

According to the full version of the “Luxe.CO Lux […]

LOEWE Spanish luxury brand LOEWE, under the LVMH Group, […]

Luxury brands are moving beyond superficial symbolic expressions, striving to discover new perspectives and engage in deeper dialogue with Chinese consumers.

LOEWE French luxury group LVMH has appointed designer d […]

LOEWE Jonathan Anderson, Creative Director of LOEWE, a […]

In the past 12 months (February 2024–January 2025), a total of 67 luxury and high-end beauty brands announced brand ambassadors or spokespersons 112 times in the Chinese market, involving 83 Chinese actors, singers, models, athletes, and musicians.

Chengdu has rapidly risen to become a major hub for fashion and luxury retail, attracting numerous brands to establish a presence in the city. How can brands win over consumers here? International brands are pulling out all the stops.