Penhaligon’s and Editions de Parfums Frederic Malle were the two most active high-end fragrance brands in the Chinese market over the past year.

From 2022 to the present (18 months), luxury brands have strategically positioned themselves in the four central cities of the Greater Bay Area – Shenzhen, Guangzhou, Hong Kong, and Macau.

Maison Margiela’s parent company, OTB Group Chairman Renzo Rosso, believes that “China will soon account for 50% of global fashion and luxury goods consumption.”

For major brands, the gold rush presents four significant “new” opportunities that cannot be ignored in brand building: new target audiences, new wearing preferences, new craftsmanship styles, new brand positioning, and new opportunities to capture consumers’ mindshare.

Luxe.CO’s comprehensive coverage of brand and business portfolio changes of luxury giants from January 2019 to June 2023

Luxe.CO intelligence‘s new release: “On in […]

According to the report, Chinese high-spending consumers exhibit a willingness to spend that is 50% higher than the global average.

Over the past year (June 2022 to June 2023), a total of 351 dynamics were recorded for 38 niche fragrance brands in China. Among these brands, 19 opened 58 new stores, while 15 brands launched 39 pop-up shops.

In Mario Dedivanovic’s 20th year as a makeup artist, he established his own beauty brand called Makeup by Mario.

COMO Le Montrachet is located in the heart of the famous wine-producing region of Burgundy, adjacent to the Montrachet vineyard, and has a total of 30 suites.