Niche fragrance brands have been accelerating their penetration into key global markets, and there’s no doubt that the Chinese market has become a focal point for their expansion.
According to data compiled by Luxe.CO Tong, the world’s first real-time fashion business platform, regarding the dynamics of 38 niche fragrance brands in the Chinese market over the past year (June 2022 to June 2023), the following observations have been made:
In terms of cities, Chengdu is the most favored city for niche fragrance brands, with the highest number of new store openings. Shanghai, …
