On July 12th, French luxury brand Dior held its 2023 Autumn/Winter ready-to-wear collection show at the Shenzhen Sea World Culture and Arts Center. This event marked Dior’s first large-scale public activity in China this year and the second ready-to-wear show held in the country since the 2021 Shanghai Show.
The choice of Shenzhen as the venue reflects the latest strategic layout of international luxury brands in the Chinese market. Beyond Beijing and Shanghai, luxury brands are exploring opportunities in more cities. Shenzhen, traditionally known for finance and technology, has …
